Abstract:

In advance of the European Parliament elections between 6 and 9 June 2024, Alzheimer Europe launched its European Election Campaign on 15 January, aiming to make dementia a priority issue for decision-makers at a European level.

As part of this campaign, Alzheimer Europe worked with members of the European Working Group of People with Dementia (EWGPWD) and the European Dementia Carers Working Group (EDCWG) to create videos for use on social media, with members of the groups sharing their own experiences of dementia and calling for decision-makers to prioritise dementia.

In its campaign, Alzheimer Europe highlights World Health Organization (WHO) figures which show that dementia is the third leading cause of mortality in Europe and the seventh globally, with a societal cost in Europe estimated to be EUR

392 billion in 2019. Additionally, the organisation points out that by 2025, 9.1 million people will be living with dementia in the European Union, rising to 14.3 million in 2050.

Alzheimer Europe is therefore pushing for the condition to be shown greater attention by European decision-makers and adopted a campaign with three distinct elements aimed at different audiences, demanding that dementia be prioritised as a policy issue:

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